Crestwood Medical Center CEO stepping down for new role in Florida

Crestwood Medical Center CEO Justin Serrano announced this week that he is stepping down from his position to take a similar position in Naples, Florida.

Serrano has been CEO at Crestwood since December of 2024 when he took over for Matthew Banks.

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Crestwood Medical Center CEO steps down

Serrano’s resignation is effective March 27, after which time he will take over as CEO of Physicians Regional Medical Center-Collier Boulevard in Naples, Florida.

Serrano’s new position is actually a return to the Sunshine State, as he came to Huntsville in 2024 from Santa Rosa Medical Center in Milton, Florida, where he served as Chief Operating Officer from 2022 to 2023, and then as CEO from 2023 to 2024.

His departure comes amid Crestwood’s purchase by Huntsville Hospital, a transaction that was announced in January. The acquisition is expected to close in the first quarter of 2026, subject to customary closing requirements.

Crestwood Medical Center will continue normal operations through the completion of the acquisition, with no immediate changes to patient care, medical staff privileges or services.

Serrano described the acquisition as “a great opportunity for our patients and the community.”

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