Epiphany Boutiques in Athens + Madison named Retailer of the Year

The 2024 Alabama Retailer of the Year is just a town over—Epiphany Boutiques located in Madison + Athens celebrated their new title yesterday.

Epiphany presented with the award by Alabama Retail Association

Epiphany Boutiques was nominated by Pammie Jimmar, president of the Athens-Limestone County Chamber of Commerce. A panel of judges assessed over 60 nominees across four categories on metrics such as sales, growth, community involvement and more.

“Their dedication to customer service, support for local artisans, and active participation in community events make them a shining example of what a small business can achieve.

They truly embody the spirit of retail excellence and have significantly contributed to the vitality of our town.”

Pammie Jimmar, President of the Athens-Limestone County Chamber of Commerce

According to Alabama Retailers, these are some reasons that Epiphany Boutiques rose to the top for the award:

Spirit of retail excellence
Dedication to traveling to markets across the country to source high quality, affordable pieces
Community involvement
Longevity + steady growth of the business (increased order value by 14% in 2024)
Expansion efforts (including opening a warehouse for online orders)
Social media + marketing
Employee communication + culture
High quality yet affordable pieces
Learn more about the award

Shop Epiphany Boutiques + learn more

Shop a variety of cute, comfortable women’s clothing, accessories and shoes. (Elizabeth Hobbs / Hville Blast)

Epiphany Boutiques is a local mother-daughter owned boutique that opened in 2013. The pair started the boutique as a pop-up in textbook stores before quickly growing + expanding to their first stand-alone store in Madison, AL.