The Lovesac furniture store is coming to Huntsville this fall – here’s what to know

A new furniture concept is coming to Huntsville’s Bridge Street Town Centre, as The Lovesac Company announced it will open a retail center there in the fall.

The Lovesac Company is a home furnishing brand known for its unique “sactionals,” which puts a new spin on the traditional couch and sofa in your living room.

What is The Lovesac Company and what do they do?

The Lovesac Company — featuring its proclaimed “World’s Most Adaptable Couch,” is set to open in the fall of 2022, between Sephora and Sunglass Hut.

At Lovesac, shoppers will have the opportunity to experience cloud-like Sacs – dubbed “The World’s Most Comfortable Seat” — and demo Sactionals, the innovative customizable, washable, changeable, reconfigurable solution for large upholstered seating.

Sactionals have been designed to be strong enough to withstand the test of time, thus reducing the amount of furniture waste being added to landfills each year. Also, Lovesac re-purposes approximately 600 water bottles to create the base upholstery fabric of each configuration, further upholding their environmentally friendly design ethos. This year alone, Lovesac will re-purpose more than 35 million plastic water bottles.

‘A perfect fit for Huntsville’

Bridge Street Town Centre has quickly become a premier community gathering place enjoyed by both local-residents and visitors of the Huntsville area. And The Lovesac Company has taken notice.

“We are excited to be opening our showroom at Bridge Street Town Centre, as we continue to grow the Lovesac brand. We look forward to continuing to help people reduce their ecological footprint by building products that are built to last a lifetime, and are designed to evolve with the customer, provide long-term utility and ultimately reduce the amount of furniture discarded into landfills.”

Shawn Nelson, CEO & Founder of The Lovesac Company

Ryan Ginty, general manager of Bridge Street Town Centre, said he feels Lovesac is a perfect tenant for the shopping center.

“Given the employment and residential growth in the Huntsville-Madison MSA, the home furnishings category has been a key focus for Bridge Street,” Ginty said. “Lovesac is a perfect fit for Huntsville with its functional, customizable furniture solutions and a welcomed addition to the center.”

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