New Stadium Commons project moves forward via City Council

stadium commons
Stadium Commons is the proposed mixed-use development next to Joe Davis Stadium. (Crunkleton Associates)

A new mixed use development next to Joe Davis Stadium — dubbed Stadium Commons — took another step forward last week when the Huntsville City Council approved an agreement with a contractor for the project.

The development will feature retail spots and restaurants, and is part of a larger development that includes apartments and an on-site hotel.

More about Stadium Commons

Stadium Commons
Stadium Commons will run adjacent to The Joe. (City of Huntsville)

The development will occupy the former Hollywood 18 and Century Plaza office complex between Drake Avenue and Johnson Road. The project includes:

  • A 100-room hotel
  • 70,000 square feet of restaurant and retail space
  • 20,000 square feet of office space
  • 200 loft-style multifamily housing units 
  • A 408-space parking garage, 300 of which would be leased by the City to support events at John Hunt Park and Joe Davis Stadium

“It brings much-needed uses to support the ever-growing sports and entertainment events in and around John Hunt Park as well as the surrounding neighborhood.”

Shane Davis, Huntsville’s director of Urban and Economic Development

The benefits of Stadium Commons

Stadium Commons rendering
This development is expected to bring in millions in revenue. (Crunkleton Associates)

The agreement between the City and Parkway Vesta, LLC estimates that construction will begin in mid-2024 and be built over three phases through July 2026. Phase 1 includes the hotel and retail space.

The project is expected to generate $32.5 million in new taxes and a $22 million net return on investment over 10 years. The City of Huntsville anticipates it will recoup its $10.5 million investment into the 300 leased parking spaces after four and a half years.

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Michael Seale
Michael Seale
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