Why this couple is bringing elevated entertainment to Huntsville: Field Day first look + opening details

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Field Day
entertainment in Huntsville — Owners Katie and Matt browsing through blueprints of the nearly-completed Field Day. (Ben Johnson / Hville Blast)

Back in May, we told you about Field Day, an exciting new entertainment concept coming to Huntsville this summer.

Kids at heart, rejoice. We have now confirmed Field Day’s August opening date, more details about what you can expect, plus the exclusive scoop on why its owners, Matt and Katie Hubbard, chose Huntsville for their latest venture.

(Spoiler alert: The story involves a career in trampoline sales, global travel and a love story with family roots in the Rocket City)

The journey of owners Matt + Katie

Matt + Katie at the 70-foot bar in Field Day (Ben Johnson / Hville Blast)

Matt never imagined himself becoming an entrepreneur, but after earning his art degree, he unexpectedly found himself in the role of sales and design director at the country’s largest trampoline manufacturer, which planted the seed. He learned the ins and outs of starting a business after designing and selling trampolines for ventures all over.

His career took him around the world to over 30 countries and to hundreds of amusement centers and trampoline parks. All the while, Matt was absorbing inspiration.

“I didn’t really know I wanted to be an entrepreneur until I watched hundreds of people repeat the process of building out a business over and over again. So seeing that, along with having a lot of mentors in my industry, I began to think, ‘Oh, I can probably do this.‘

While traveling for work, I was always looking for something to do that was more in my taste and fun for adults. And believe it or not, the USA is not really a trendsetter when it comes to adult entertainment. Early on, Australia was building out these really cool mini golf courses, and the UK was doing something very similar to what I’m doing today. Getting to visit those places during my travels really helped with the ideation of what I wanted to do, and what I’m doing with Field Day.”
Matt Hubbard, Field Day owner

While living in Greenville, South Carolina, Matt met his wife Katie, a Huntsville native and fashion designer. When seeking their next career adventures, they considered metros across the Southeast from Jacksonville to Atlanta. Ultimately, Katie’s hometown drew the couple with its booming population and its need for some locally-owned fun in the midst of corporate businesses.

So, the fun-loving couple made the jump, and Matt found the perfect commercial space for his next dream: Field Day.

A first look at Field Day

Swipe to take a look at some of the features you can soon enjoy. 👀 (Ben Johnson / Hville Blast)

Field Day will be the ultimate “third space” for entertainment, complete with an outdoor green space, indoor attractions, restaurant, bar and more.

Matt is taking the best parts of the nostalgic classic games like mini golf, duckpin bowling and darts, and adding modern touches in design, decor and technology—elevating the entertainment experience to cater to a more mature crowd while staying family friendly.

“I think variety is super important. We want to give our guests a unique experience each and every time they come to Field Day.”
Matt Hubbard, Field Day owner

There is variety, indeed. Here are some games + features to look forward to:

Restaurant, bar + 30 self-serve beers on tap
Dog-friendly patio
Stage for live music + karaoke
Mini golf course with 18 holes
Axe throwing
- Psst: You can digitally set the background of your target…get creative 😉
Duckpin bowling
Golf + sport simulators
Interactive darts with automated score-keeping + unique playing modes
Murals by the talented Jordan Dean (@hiyoheywhatsup)
25′ + 20′ LED TV walls
Hidden “party button” in the bathrooms
Trivia nights, watch parties, fundraisers + more

Get first looks of Field Day by staying tuned to their Instagram and Facebook.

Unplug + have fun: Matt’s goals for the space

Matt has curated a space for Huntsville to connect, unplug and unwind. From the playful color palette to carefully-selected activities, it’s clear Matt has succeeded in his goal of “world-class experiential entertainment through connection.”

The space welcomes guests hosting corporate events, parties, reunions or just a casual hang.

“We just want everybody to feel belonging and connection when they visit.

I hope people think of us for a 40th birthday party or a retirement party or just a work happy hour. Maybe reality TV Mondays, where we sit and watch The Bachelor together, and then cheering on Alabama or Auburn when they take on the rest of the SEC in the fall.”
Matt Hubbard, Field Day owner

Field Day opening in August

Matt teased some high-value, jaw-dropping giveaways for opening day, so stay tuned to Field Day’s socials! We’ll update details here as we learn more.

You can find Field Day off Highway 72 minutes from MidCity near Onward Coffee, Q Korean BBQ, Phil Sandoval’s, Picklr (coming soon) and more. (Psst: it’s next to GigaParts in the former home of the Van Gogh Immersive Experience).