Alabama A&M thrilled to have Amazon as new Magic City Classic title sponsor

The Magic City Classic, the largest HBCU football game in the country between Alabama A&M and Alabama State University, has a new title sponsor.

The new name: Amazon Magic City Classic presented by Coca-Cola.

“We are thrilled to welcome Amazon as the new title sponsor of the Magic City Classic. This partnership represents a shared commitment to education, diversity and economic growth in our community. We look forward to working with Amazon to elevate the Classic experience for our fans and the broader HBCU family.”

Perren King, Executive Director of the Magic City Classic

Representatives from the city of Birmingham, Amazon, Coca-Coca Bottling Company United and Alabama State University and Alabama A&M made the announcement about the title sponsorship at a news conference in Birmingham.

The Magic City Classic is more than a game

The 2025 Amazon Magic City Classic presented by Coca-Cola is scheduled for October 25, 2025 at Birmingham’s historic Legion Field. 

This year’s game will be the 84th edition between the two schools.

“Alabama A&M is embarking on a momentous journey right now. We’re celebrating a century and a half of our legacy in Huntsville, Alabama, just like the 84th Amazon Magic City Classic presented by Coca Cola.”

Paul A. Bryant, Alabama A&M Athletic Director

Birmingham typically makes between $25 million and $30 million during each Magic City Classic weekend and is attended by over 100,000 fans inside and outside Legion Field.

King summed up the game and all the activities that surround it best at the news conference.

“The Magic City Classic is more than a game. It’s a celebration of history, culture, food and community.”

Perren King, Executive Director of the Magic City Classic

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