Latest downtown Huntsville development now under construction
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One of the newest mixed-use developments moving forward in downtown Huntsville as Front Row — located at the site of the former Coca-Cola bottling facility — announced the beginning of its $220 million Phase I of development.
Construction is set to officially begin in the next few days.
The newest downtown Huntsville development
Essex Capital and Ascend Property Group announced the closing of $115 million in construction financing this week for Front Row, provided by Banco Inbursa and a group led by Keel Point and Opportunity Alabama.
Front Row’s $220 million first phase will be an 11+ acre mixed-use development will include:
- 545 high-end residential units
- 36,000 square feet of office space
- 47,000 square feet of retail space
- Two six-story buildings housing the residential, office and retail component with a central urban green space for outdoor dining, community activities and public art
- Convenient location across from the Von Braun Center and in the middle of downtown
The timeline for Front Row
Construction on Phase I of Front Row is set to begin in the next few days, according to developers.
Front Row is a joint venture between developers Ascend Property Group and Essex Capital alongside affiliates of Silverstein Properties, Cantor Fitzgerald, and Arctaris Impact Investors. Other partnerships include Crunkleton Associates, exclusive leasing broker for the retail space, Torti Gallas + Partners, in collaboration with local firm Matheny Goldmon, as architects, ARCO/Murray as general contractor, and The VOREA Group providing construction oversight.
The team is projected to deliver occupiable retail space in late 2025. Apartments and office space are to follow and be move-in-ready by early 2026.
Additional phases, including plans for a boutique hotel, a Class A office tower, luxury condos, and more will be disclosed at a future date.
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