New hotel at Joe Davis Stadium approved by City Council

Development at Joe Davis Stadium is moving forward after the Huntsville City Council approved plans for a dual-branded Hilton hotel to be built on the site adjacent to The Joe.

Here’s what we know:

New hotel at Joe Davis Stadium

The proposed hotel will be built between the stadium and Memorial Parkway and have more than 200 rooms overlooking the stadium on the east side.

Here are some more details on this hotel project:

• The hotel development agreement is with Wisconsin-based BREG HSV LLC. 
• The city agreed to rent four acres adjacent to the stadium to the hotel developer at a cost of $100,000 per year.
• The rent increases 3 percent every five years.
• The project includes essentially two hotels in one (Tru By Hilton and Home2 Suites).
• The agreement calls for at least 200 rooms altogether with meeting rooms. 
• The building will have five floors.
• The agreement calls for the hotel to be completed by March 31, 2026. 
• Construction must start within a year.

Stadium Commons

The hotel project is part of a larger project for the adjacent area at Joe Davis Stadium, known as Stadium Commons.

The development will occupy the former Hollywood 18 and Century Plaza office complex between Drake Avenue and Johnson Road. In addition to the hotel, the project includes:

• 70,000 square feet of restaurant and retail space
• 20,000 square feet of office space
• 200 loft-style multifamily housing units 
• A 408-space parking garage, 300 of which would be leased by the City to support events at John Hunt Park and Joe Davis Stadium

The project is expected to generate $32.5 million in new taxes and a $22 million net return on investment over 10 years. The City of Huntsville anticipates it will recoup its $10.5 million investment into the 300 leased parking spaces after four and a half years.

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