Be one of the first to stay at this new luxury tower in a prime Gulf Shores location

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A front view of Phoenix Gulf Shores II, a new luxury tower that opened in July 2025 — The new luxury tower, Phoenix Gulf Shores II, opened in July 2025. (Brett/Robinson)

North Alabamians are spoiled with natural beauty—mountain views all around us and Gulf Coast beaches within a day’s drive.

Our beach trips just got better with the opening of Phoenix Gulf Shores II, a luxury tower in a prime spot near Gulf State Park, restaurants and attractions.

Read on and use the map below to make this new tower your home base for four days of fun, exclusive deals and discoveries.

Did someone say deals?

A rainbow extends over the beach in Alabama — Sign up for Alabama Beach Deals for great offers from local businesses in Alabama Gulf Coast communities. (Brett/Robinson)

Alabama Beach Deals is a free mobile pass offering discounts at restaurants, shops and attractions, and we’re highlighting a few in this guide.

👉 Sign up at alabamabeachdeals.com to start saving.

Brett/Robinson Vacation Rentals, which developed Phoenix Gulf Shores II as part of its huge portfolio of properties along the Gulf Coast, also sponsors Alabama Beach Deals to help guests discover local businesses.

“When guests choose to shop local, they’re not just getting a great deal, they’re helping our economy thrive and supporting the people who make the Alabama Gulf Coast feel like home.”
_{Kaisha Zick, Brett/Robinson}

Day 1: Relax + settle in

A woman recieves a mask facial while lying on a massage table at a spa — Phoenix Gulf Shores II began taking bookings starting in mid-July. (Spa image: pauljohnsonphoto.com via Brett/Robinson; others Brett/Robinson)

The lazy river, waterslide and pool area along with wooden boardwalks and a view of the beach from the Phoenix Gulf Shores II, a new luxury condo tower that opened in July 2025 — Phoenix Gulf Shores II began taking bookings starting in mid-July. (Spa image: pauljohnsonphoto.com via Brett/Robinson; others Brett/Robinson)

Ease into vacation with a massage at Hand and Stone Massage and Facial Spa, milkshakes at The Yard Milkshake Bar and a power beach wagon rental from Bama Beach Buggies.

Stock your condo with locally made Caffeinatrix coffee for that important first cup of the day while you’re away.

🏖️ Essential Tip: You came for the beach, so go ahead and get your feet in the sand with a quick beach stroll.

Day 2: Meet your new boat friends

People enjoy a catamaran cruise on the Gulf of Mexico through Wild Hearts in Orange Beach Alabama. — Experience different styles of Gulf Coast boat life on a selection of cruises and charters. (Brett/Robinson)

A dolphin launches out of the water on the Gulf waters of Alabama — Experience different styles of Gulf Coast boat life on a selection of cruises and charters. (Brett/Robinson)

Start your day with Gulf views from the Phoenix Gulf Shores II fitness center and fuel up with breakfast at the retro Sunliner Diner.

Book one of these water adventures:
🐬 Dolphin or sunset cruises with Cetacean Cruises or Sail Atlas Charters
🍹 Party boat fun with Dolce Vita Charters or Hammock Time Tiki Tours
🎣 Fishing trips with Off the Hook Charters or Zeke’s Marina (hook-and-cook available at Zeke’s Restaurant)

Besides Zeke’s, here are a few more dinner ideas:

Cobalt, The Restaurant
Luna’s Eat & Drink
Cosmo’s Restaurant

End with a soak in the jacuzzi at Phoenix Gulf Shores II.

Day 3: Explore Gulf State Park

A view of the Gulf State Park Pier, Gulf waters and Lake Shelby from a unit at Phoenix Gulf Shores II, a new luxury tower that opened in July 2025 — Phoenix Gulf Shores II is less than a mile from the Gulf State Park Pier and has beautiful balcony views, too. (Brett/Robinson)

The lazy river and pool area of the Phoenix Gulf Shores II, a new luxury tower that opened in July 2025 — Phoenix Gulf Shores II is less than a mile from the Gulf State Park Pier and has beautiful balcony views, too. (Brett/Robinson)

Phoenix Gulf Shores II is less than a mile from Gulf State Park, beckoning you from the balcony.

Rent a slingshot or Jeep from Gulf Coast Rental Co. and cruise over to the Hugh S. Branyon Backcountry Trail. After your nature adventure, play a round at Beachside Mini Golf or return to Phoenix Gulf Shores II to float the lazy river.

For dinner, head north into Gulf Shores to Fire Smoked Fish Company. Unexpected twist: Try their massive pork chops.

🌅 Essential Tip: End your day with perfection by watching the sun set over Gulf State Park Pier.

Day 4: Play day in Foley

Tanger Outlets in Foley, Alabama — Enjoy shopping and theme-park family fun in Foley for a day before enjoying dinner at your “home” at the new Phoenix Gulf Shores II. (Brett/Robinson)

Cupcakes decorated with icing to appear like a flowers in a bouquet from A Specialty Bakery in Gulf Shores, Alabama — Enjoy shopping and theme-park family fun in Foley for a day before enjoying dinner at your “home” at the new Phoenix Gulf Shores II. (Brett/Robinson)

Just 14 miles north of Gulf Shores, Foley offers family fun at OWA Parks & Resorts and shopping at Tanger Outlets.

More Foley fun:

Hot dogs with 40+ topping options at Wacked Out Weiner
Mermaid High Tea at The Copper Kettle Tea Bar
Brandon Styles Live Theater at OWA or The Big Red Barn live music on weekends

🦐🌽🥔 Tip: On your way back, pick up a seafood boil from Topsail Steamer or pizza from Tuscany Pizza, and grab cupcakes from A Specialty Bakery for dessert.

Ready to make the new Phoenix Gulf Shores II your home base for a summer adventure? Check availability and book your stay here.

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