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Downtown Florence is vibrant—a must-visit North Alabama gem. (UNA)

Located just an hour and a half northwest of Huntsville, Florence is a North Alabama gem. The city is known for its top-notch recording studios, picturesque downtown, thriving small business scene and The University of North Alabama.

Read on to get all the details for the best day trip to Florence.

Bridge of Florence shot — The beauty of Florence/The Shoals is unmatched. (UNA)

Coffee + breakfast—Rivertown, Companion + more

Ellie and friend Briley at Rivertown Coffee in Florence — UNA students love studying at Rivertown. (Lacey Spear / Hville Blast)

The best way to start a jam-packed (no pun intended) day in Florence is with a delicious breakfast. Check out our favorite coffee/breakfast spots:

Companion: Known for their unique decor, locally-roasted beans and pastries from Banqet Patisserie.
Rivertown: A popular shop for UNA students to do homework while enjoying unique lattes and small breakfast bites.
Turbo Coffee: Great spot to grab acai bowls and smoothies, in addition to coffee.
Odette: A rustic chic bistro, Odette is known for its weekend brunch, upscale dinner service, and to-die-for desserts like creme brûlée and cheesecake.

Exceptional Education at The University of North Alabama

Morning shopping + art—Billy Reid, Alabama Channin + more

Owner of All the Best in Florence — All the Best is such a fun place to grab coffee and records. (Lacey Spear / Hville Blast)

You don’t want to miss out on Florence’s boutique and art scene.

Alabama Channin: Founded by Natalie Channin, this is not your average designer clothing brand. Alabama Channin is known for its School of Making and sustainable and ethical clothing.
All the Best: If you love records and coffee, you’ll be in heaven in this locally-owned shop.
Art + More Gallery: Get a sneak peek into the Florence art scene and the exceptionally talented local artists.
Billy Reid: Check out the home base for the men’s and women’s luxury designer brand, Billy Reid.
Cottonwood Farm + Grocery: Sourcing their meat, dairy and other food products from local farms, this spot has an old-time grocery store feel to it.
Stella + Goose: Embrace your inner artist by taking classes in painting, ceramics, wood and more. You can also find a gift shop and art gallery here.

Best lunch eats—sushi, Italian + more

Charcuterie and wine from The Carriage — The Carriage Wine Bar in Florence. (Audrey Johnson / Hville Blast)

Dessert at Odette — The Carriage Wine Bar in Florence. (Audrey Johnson / Hville Blast)

If you’re planning a day trip to Florence, you’re in for a treat. This North Alabama city has an incredible restaurant scene. Check out a few of the top recommendations from locals:

The Carriage Wine Bar: If you’re looking for a small bite to eat or a place to cool down after the day, stop by The Carriage Wine Bar for charcuterie and vino.
Lost Pizza Co.: Known for its quirky decor and laid-back atmosphere, Lost Pizza Co. serves up delicious dishes like Hot Wings and El Diablo Pizza.
Pie Factory: This is not your average pizza joint. We recommend trying the award-winning 256 pizza and cheese bread—and make sure to grab a craft beer while you’re there.
Ricatoni’s: According to a Florence local, many people drive from out of town to Florence just to eat at Ricatoni’s. This iconic restaurant is known for its authentic Italian dishes like Chicken Alfredo and Spaghetti with Meatballs.
Yumm Thai Sushi + Beyond: Attention all Thai food lovers—you have to try the Beef Noodle Bowl and Spring Rolls here.

Must-book afternoon tours—recording studios, UNA + more

Lana Del Rey at Muscle Shoals Recording Studio — Did you know Lana Del Rey recently recorded in the Shoals? (Muscle Shoals Sound Studio)

Your day trip to Florence wouldn’t be complete without touring at least one music industry spot and the beautiful UNA campus.

Alabama Music Hall of Fame: Open Tuesday-Saturday, this is a must-see for music lovers.
FAME Recording Studios: Tour the place where Aretha Franklin, Etta James and others recorded. Open Monday-Saturday.
Muscle Shoals Sound: Did you know Lana Del Rey recently recorded here? Studio tours available Tuesday-Saturday.
Pope’s Tavern: Check out this amazing museum on local and Civil War history, located in a tavern + inn once used as both a Union and Confederate hospital. Open Tuesday-Saturday.
University of North Alabama: A must-see in Florence and one of the top reasons people move to the city. Make sure to say hi to Leo the Lion while you’re touring campus.

Want to explore Florence’s music scene while reaching your career goals? Apply to UNA today.

Why UNA students love living in Florence

university of north alabama — Start your Florence journey at UNA today. (Hville Blast)

UNA graduate Audrey Johnson — Audrey Johnson, UNA graduate and Huntsville resident. (Audrey Johnson)

Audrey Johnson, UNA graduate, explains why Florence sparked her interest in UNA:

“When I visited UNA and the city of Florence, it instantly felt like a place I could call home. Florence is often referred to by locals as ‘Alabama’s best-kept secret,’ and I totally agree. The town is vibrant and full of musicians, artists and academics who come together and create a one-of-a-kind culture that’s more personal than a traditional college town.”
Audrey Johnson, UNA graduate

UNA student Leo Whyte — Leo Whyte, UNA student and Huntsville resident. (Leo Whyte)

Huntsville native Leo Whyte has been a huge fan of Florence’s food scene.

“I really appreciate how close UNA’s campus is to downtown Florence. There are so many great dining options and things to do that are just a short walk away.”
Leo Whyte, UNA student

Nyla Brown, UNA student and Huntsville native. (Nyla Brown)

Another Huntsville native, Nyla Brown, loves the sense of community Florence offers.

“I’m genuinely thrilled with life here in The Shoals! Florence has quickly captured my heart, not just because of the amazing UNA campus but also for the real sense of community that I’ve encountered here. I’m truly grateful to be a part of such a wonderful place here in Florence while still being able to call Huntsville home.”
Nyla Brown, UNA student